Michael Dattolo is a Senior Reputation Executive at NetReputation.com, based in Sarasota, Florida. He has been with the company for five years, guiding individuals and businesses in managing their online presence. With a foundation in customer service and inside sales, he brings a straightforward, client-focused approach to developing effective digital reputation strategies. Throughout his work, Michael has gained substantial experience in online reputation management and Search Engine Optimization (SEO). His ability to communicate solutions directly has made him a dependable advisor to clients across various industries, including real estate, financial services, medical, consulting, construction, retail, automotive, healthcare, technology, software, cryptocurrency, hospitality, private equity, and nonprofits. He collaborates with professionals and executives to design customized strategies that support both reputation recovery and long-term brand growth. Mike Dattolo's responsibilities include removing harmful content, creating positive branded materials, and monitoring online profiles to identify and address potential risks. When clients face challenges related to negative publicity, he supports them through public relations and crisis management plans that aim to protect and restore trust. Each strategy is tailored to the client’s goals and is structured to support long-term success. Michael also advises on SEO techniques to increase visibility and engagement, including on-page optimization, link building, and audit-driven improvements. Working closely with internal teams, he ensures each solution is aligned with measurable client outcomes. Before joining the company, Michael held a position in retail sales and received recognition for his performance. He also participated in background roles in a significant film, a streaming series, and an independent web production, contributing to his broader understanding of media and public perception. Outside of his role, Michael has contributed to international relief efforts and volunteered in local beach cleanups and soup kitchens, reflecting a strong commitment to service. Michael Dattolo remains dedicated to helping clients at NetReputation strengthen and maintain their digital presence with professionalism, clarity, and purpose.