Paul Froio has been a loyal and valued leader at Reebok and Adidas for 27 years. He has delivered expert team leadership, growth-driven strategy, and bottom-line results for these industry-leading athletic Brands. During his Reebok career, Froio has enjoyed success in diverse roles of progressive importance, scope, and responsibility. In particular, he was responsible for the successful turnaround of the Reebok Classics business. Most recently, he led the global product organization for Originals at Adidas as Vice President of Product Strategy.