Pure Pleasure was launched in February 2023 as an online sex shop and is part of the Pure Digital Commerce Group. Pure Digital Commerce are masters of direct to consumer and their mission is to empower niche ecommerce brands to become the best they can be through our agility, innovation, and creativity. Pure Pleasure is a unique, innovative and luxury e-commerce brand and out goal is to be the number one choice as your personalised sexual wellness store. We support everyone in their quest for healthy, exciting, and fun sexual lifestyles. Our mission at Pure Pleasure is to promote fun, pleasurable and healthy sex, no matter your gender, race, age, or orientation, whilst championing sexual wellness through our personalised and quality intimate product offering.