Yeasha Sobhan holds the influential role of Director at Bashundhara Group and Bashundhara Paper Mills Ltd., where she has significantly driven the expansion of the Group’s paper, tissue, and hygiene products sectors. Under her leadership, these areas have become among the fastest-growing within Bangladesh's most prominent business conglomerate, showcasing her as a formidable leader in the industry. Her leadership is deeply rooted in a commitment to diversity and inclusion, which has shaped her management style, characterized by resilience and empathy. Renowned for her superior communication skills and emotional intelligence, she has effectively navigated industry challenges, steering her teams toward innovative solutions and sustainable practices. She has significantly enhanced the company’s market presence and revenue throughout her tenure by implementing eco-friendly initiatives and expanding product lines. Her strategic acumen and leadership were recognized in 2018 with the Bangladesh Women Leadership Excellence Award, affirming her impactful role in the consumer-facing sectors of the economy. Yeasha Sobhan is known for her ambitious and results-driven approach, which has been crucial in overcoming the challenges often encountered by women in top executive positions. Her strategic leadership has advanced the Group’s domestic operations and extended its reach into international markets, with exports to over 25 countries contributing to Bangladesh's economic growth. She oversees the operations of Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper, ensuring that these divisions meet operational goals while fostering continuous innovation and efficiency improvements. Furthermore, her influence extends to Toggi Real Estate and Construction Limited and The Food Hall, where she has spurred significant advancements in real estate and elevated the culinary scene in Bangladesh. Her commitment to environmental sustainability manifests in her oversight of Bashundhara Paper Mills Limited, where she has championed the implementation of modern Effluent Treatment Plants. This initiative highlights the company’s dedication to environmentally responsible manufacturing practices, underscored by its achievement of ISO 9001:2015 and FSC-CoC certifications. Additionally, she has successfully leveraged her marketing expertise to enhance the visibility and market share of Bashundhara’s brands, employing comprehensive marketing strategies that have significantly boosted the company’s brand recognition and consumer loyalty. Moreover, she leads the Bashundhara Special Children Foundation, which supports children with special needs and promotes autism awareness, demonstrating her commitment to social responsibility and community engagement. Yeasha Sobhan continues to profoundly impact the Bashundhara Group through her visionary leadership and strategic initiatives, driving its business success and its commitment to social and environmental responsibilities.