The first moment that a customer and a brand share is crucial – this is when the most important connection is made. Our goal is to help brands make that connection. Brand MKRS Creative Agency (BMCA) is a digital agency that was founded in 2009. Since then, the focus has been to create digital campaigns for global brands in the Benelux market. Our clients include The Walt Disney Company, Warner Bros, Universal Pictures and Cartier, among others. Many of our campaigns involve video. Why? Because we use new technology and data to create storytelling campaigns, and video captures this beautifully. This is also because we refuse to execute run-of-the-mill campaigns. Instead, we work backwards – our point of departure is the target group. We create digital target personas, after which we build the appropriate digital campaigns. The starting point is never us – it’s the people we’re trying to reach.