Edel Kids is the children’s home entertainment brand for the Edel label group. It is one of the most important repertoire companies in the child segment and is among the strongest suppliers in Germany, Switzerland and Austria. Its audio and DVD releases on topics like The Little Prince, Pettson and Findus, Barbie, Dragons, Yakari, Miracolous and Mia and me have entrenched the label in the bedrooms of countless children. Dramatizations in support of various film productions such as Trolls, Hotel Transilavien 3 and Käpt’n Sharky and new recordings of song albums and audio narratives for familiar toys and games complement the portfolio of this diversified children’s label. Physical and digital distribution of the beautifully designed Edel Kids range is handled by Edel’s own sales organization. The world’s top film studios license their content to Edel Kids: DreamWorks, 20th Century Fox and Warner Bros., along with toymakers like Hasbro, Mattel and Zapf, German TV stations like children’s channel KiKA, SuperRTL and ZDF, and leading licensing agencies. Since 2010 the label has owned the rights to the animated TV series and cinema films of Pettson and Findus, to which it has the complete merchandising rights. Complementary to its wide range of opportunities for exploitation, Edel Kids offers its partners the complete set-up, its operation and the development of webshops as well as the complete service portfolio of a licensing agency. In addition, the label functions as full service provider in the successful implementation of cross category marketing and offers the complete handling of trade campaigns – from assembly and packaging to delivery through to final invoicing.