Ego was founded in 2004 by Ilario Drago (formerly A&R at V2 Music and then A&R at Virgin Records). Today Ego is the dance market leader in Italy and one of the world's most respected music labels. Ego is a division of the Vae Victis Srl group. From its headquarters in Verbania (Lake Maggiore), it has quickly built a formidable reputation that held its leadership on the national and international markets. The story of Ego is full of successes and great artists under the spotlights of the international scene such as Willy William, Klingande, Alexandra Stan, Ben DJ, Serebro, Wankelmut, Jenn Morel, Emma Louise, Ben Pearce, Duke Malcolm, Chris Malinchak, Laidback Luke and many others. Ego has always been the forerunner of new trends, growing the official YouTube channel which is the most followed electronic music in Italy with 900.000 subscribers and developing its own playlists on Spotify. Ego proves to be the reference point for everyone who follows and loves electronic music, and he also owns an editorial agency called Una Music Publishing. Ego is recognized in dance music world thanks to his network of international partners that includes the best european and world labels that ensure the promotion and launch of its products globally.