EXCERPTS >|< Watch Your Meters (1947)

A series of GIFs extracted from Watch You Meters!, a short trailer sponsored by Central Office of Information for Ministry of Fuel, UK, staring actor-director Richard Massingham, designed to raise awareness of conserving energy at a time of shortage.

The film short is even more interesting when considering the significance of the date. In 1946-47 temperature gauges plunged as Britain experienced the worst winter since 1880. The effects of the cold were heightened as the country endured a fuel crisis leaving people shivering in front of their almost empty grates.

Emanuel Shinwell, Minister of Fuel and Power, was much criticised for the crisis following a shortage of coal. Together with the existing food rations enforced by John Strachy, Minister of Food, the common saying at the time was; ‘Starve with Strachy and shiver with Shinwell!’ (content source).

We invite you to watch the full video HERE

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Una serie di GIF estratte da Watch You Meters!, un breve filmato patrocinato dal Central Office of Information for Ministry of Fuel, Regno Unito, che vede protagonista l’attore-regista Richard Massingham. Il video è stato realizzato per aumentare la consapevolezza della necessità del risparmio energetico in un momento di crisi.

Il film è ancora più interessante se si considera il periodo in cui è stato girato: nel 1946-47 i termometri della Gran Bretagna hanno infatti registrato le temperature più basse dal 1880, causando una grandissima sofferenza a tutta la popolazione.

Vi invitiamo a vedere il video originale QUI

EXCERPTS by OKKULT MOTION PICTURES: a collection of gifs excerpted from open source/unknown/rare/controversial moving images. A digital humanities project for the diffusion of open knowledge.

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