EXCERPTS >|< Watch Your Meters (1947)

A series of GIFs extracted from Watch You Meters!, a short trailer sponsored by Central Office of Information for Ministry of Fuel, UK, staring actor-director Richard Massingham, designed to raise awareness of conserving energy at a time of shortage.

The film short is even more interesting when considering the significance of the date. In 1946-47 temperature gauges plunged as Britain experienced the worst winter since 1880. The effects of the cold were heightened as the country endured a fuel crisis leaving people shivering in front of their almost empty grates.

Emanuel Shinwell, Minister of Fuel and Power, was much criticised for the crisis following a shortage of coal. Together with the existing food rations enforced by John Strachy, Minister of Food, the common saying at the time was; ‘Starve with Strachy and shiver with Shinwell!’ (content source).

We invite you to watch the full video HERE

Una serie di GIF estratte da Watch You Meters!, un breve filmato patrocinato dal Central Office of Information for Ministry of Fuel, Regno Unito, che vede protagonista l’attore-regista Richard Massingham. Il video è stato realizzato per aumentare la consapevolezza della necessità del risparmio energetico in un momento di crisi.

Il film è ancora più interessante se si considera il periodo in cui è stato girato: nel 1946-47 i termometri della Gran Bretagna hanno infatti registrato le temperature più basse dal 1880, causando una grandissima sofferenza a tutta la popolazione.

Vi invitiamo a vedere il video originale QUI

EXCERPTS by OKKULT MOTION PICTURES: a collection of gifs excerpted from open source/unknown/rare/controversial moving images. A digital humanities project for the diffusion of open knowledge.

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