Fifth Element was founded in 1997 and has 2 stores, based in Ioannina. Since the spring of 2016, the operation of the online store was launched, expanding sales nationwide. All these years, it has been passionately active in the trade of quality sports & outdoor goods, while supporting many sporting events with great cultural and tourist benefit for the region (such as the annual Zagori Mountain Running race, etc.) and constantly supports renowned athletes.