Presented by Noise Singapore and creative agency Kult, Noise x GIF Fest 2017 is billed as one of Singapore’s largest GIF event to-date. The Festival which caters to today’s technology-loving generation promises to capture the richness of the GIF (or graphic interchange format), an engaging medium which loops visual data, as an artistic medium and explore its role as a form of digital art, entertainment and creative communication. The inaugural edition themed “Spellbound” will be held from 5 – 11 October 2017 at Block 7 of Gillman Barracks. The main event will feature an immersive exhibition of over 50 original GIFs, including selected works submitted by amateurs to professionals, 35 years and under, through the Open Call held last month. These specially commissioned GIFs will be showcased through projections, large screens including a mammoth LED wall, and secret rooms, all combining to create a spellbinding experience.