Established back in 2012 in Malaysia, HYPE Clothing CO. found its name based on the rich variant of evergreen classic-modern American subculture and also the ambitious people behind the brand. HYPE fosters its definition by the quick widespread of the classic American subculture to the whole wide world during the founding and the prime of its era. Parallel to the nature of the subculture popularity with the huge and lasting effect on the followers, the label cultivates the ambition to grow as big, spread as quickly and stays as timeless as the aforementioned subculture.