Image Consultant & Etiquette Business Expert After graduating in "Fashion and Costume Sciences" at the La Sapienza University of Rome, he continued his training in Milan specializing in image consultancy with the best trainers in Italy. Parallel to the university course, she deepens her studies on verbal, paraverbal, non-verbal communication and NLP (non-verbal programming) at the Public Communication University of Rome. The two formations allowed her to consolidate her knowledge on the role of clothing as a persuasive element in non-verbal communication. Expert in public image management, she works and collaborates with important private and corporate entities. Business services: In business consulting, she supports organizations, which need to create a coordinated, solid and coherent corporate image capable of consistently communicating the value of their work, by designing and designing company uniforms and / or educating teams in the correct corporate Dress Code. COMPANY UNIFORM: The company uniform is the visual manifesto of who you are and what you represent in a given environment at a specific moment. It is the complete expression of that mix of personal and professional characteristics based on the reference context. Through the identification and analysis of values, corporate mission and vision, message to communicate, target audience, staff roles and corporate mood, the prototypes of uniforms will be studied whose primary function will be to visually convey the image of the work structure towards the external customer and enhance the internal customer Promotion lab: Promotion Lab is an organizational and commercial support activity for those who intend to promote their business and their collections through organized workshops. These are activities related to the personal care sector, therefore we are in the context of clothing stores, accessories, perfumeries and make-up shops, shoe stores, opticians, hairdressers.We enter specifically: these are promotional events aimed at selling, therefore they presuppose a targeted and structured marketing action.The starting point is always the theory: it starts with the explanation of all the theoretical aspects related to morphology and color and then reaches the promotion of the product.My intervention consists in the study and in the choice of outfits (depending on the type of shop: glasses, hairstyles, shoes, beauty products…) to be worn by the models according to what the company intends to convey. Another type of intervention described in the name of the "Promotion Lab" also consists in the provision of workshops at the store. The points of the program are declined on the collections present in the store, whose garments are used for the explanation of the theoretical contents, in order to meet the needs of / potential customers in the public. This means setting up the work through an inspection in the shop to check the items present, choosing together with the property those to show and organizing the entire event. This format is extremely effective because it guarantees an attractive economic return for the store. The added value of initiatives of this type is that, first of all, people perceive the workshop as a "gift" from the store, an extra attention to customers. Secondly, the consultative approach of the initiative deviates from the concept of pusher sales exercised by a contract with the aim of pushing the product, but we enter into a perspective of enhancement of the customer who is oriented towards a product suitable for his morphological and chromatic characteristics. DRESS CODE LAB: Dress Code LAB is a workshop aimed at all companies wishing to have a staff of people who are able to give prestige to the company also thanks to clothing, reflecting its values and mood. The design of the workshop takes place after a careful analysis of needs, values to be communicated and corporate mood, so that people's clothing is consistent and congruent with the message you want to convey to the outside world and to the customer. The workshops are designed and personalized and can be carried out in groups or through one-to-one meetings. The aim of the dress code lab are: To raise awareness of the group on corporate dress code issues; Learn the communicative power of one's clothing; Acquire awareness of one's morphology; Personal branding, Targhet to which the company addresses. Personal services: In consulting for individuals, she supports women in the search for intelligent and enhancing clothing capable of transferring the desired message to themselves and their interlocutor. Shi is a member of AICI and since 2019 part of the Board of AICI Italy chapter. Services: Face analysis Color analysis Body analysis Style analysis Wardrobe organization Personal shopping service Training for individuals: Co-founder of the Academy of Image Consulting where I teach: Face and body morphology for both men and women, Man and woman style, dress code for man and woman, Personal shopper for man and woman.