Lumo as a brand conceptualises our commitment to our customers individual wellbeing combining all elements of physical, spiritual, corporal, emotional and social being to ensure that any journey with us leaves you positively ready. It combines fresh thinking and innovation as luminosity (Lu) and the essence of travel to which it is relevant as motion (mo) Creating our brand name Lumo We are a new movement, reimagining travel for a world where sustainability matters, everyone is welcome and will be treated fairly and with respect, without being charged a premium. Without people, our trains are just big new bits of (extremely energy efficient and beautifully designed) machinery. Every decision we make is intended to ensure our customers Travel Well, Beyond Expectations.