LVCRFT is the sinister spawn of spooky-obsessed hitmakers, united to create a year-round supply of hook-filled ghoulish pop bops that will keep bones tapping well past Halloween. With their mantra ‘Spooky Never Sleeps’, their music showcases the power of spooky to lift the spirits all year long. While LVCRFT maintains some anonymity with spooky pseudonyms like Lil Punkin, DeepKutz, Norman Crates, Scary Ana Grande, Evil McQueen, DejaVudu and Count Trackula, to name a few, their ‘day jobs’ have seen them concoct iconic records for Beyonce (Halo), Rihanna (SOS), Mark Ronson (Bang Bang Bang), Katy Perry (Teenage Dream), Dua Lipa, Madonna, Lizzo, Charli XCX, Mariah Carey, Amy Winehouse & countless others. LVCRFT’s creepy creators felt duty bound to craft new ‘Halloween music’ to add to the lexicon of their favorite spooky hits and soundtrack the witching SZN for the next generation. Their debut album (2019) was touted by GQ as “a clear ancestor of iconic Halloween hits like ‘The Monster Mash’ & ‘Thriller!’” Rave reviews followed with Glamour, Hollywood Life & more. The album yielded paranormal partnerships with Tik Tok, Splice and Netflix, most notably for the Chilling Adventures of Sabrina Season 3, “Straight To Hell”. The Sequel followed (2020), prompting Paper Magazine to proclaim, “This musical coven of hitmakers wrote a perfect Halloween album”, and LVCRFT continued to surprise & delight with additional EPs, remixes, zombie-exercise workout videos, VHS-style throwback content, voice messages from the Reaper himself and murderous merch galore. As they continued to build their spooky empire and unmatched reputation, the ghoulish gang found new partnerships with Netflix (Adam Sandler’s Hubie Halloween), Amazon Prime (Anna Paquin’s Flack) and Freeform’s annual 31 Nights of Halloween, witch-crafting the theme song, LVCRFT’s very own cover of “Spooky Scary Skeletons.” Their new album, The Return, drops October 2021, featuring a guestlist of bloodthirsty talent, including Jake Miller, Alex Greenwald (Phantom Planet), Madilyn Bailey, Xavier Goodman, Kailee Morgue, Sarah Hudson (Dua Lipa’s “Levitating”), Bonnie McKee and The Gatekeeper from the legendary Wu-Tang-adjacent horror-rap outfit, The Gravediggaz, among others. A first single leads the way on Friday the 13th, of August, followed by a partnership with Spirit Halloween stores nationwide, another collaboration with Freeform for their 31 Nights Of Halloween’s theme song, an immersive experience with iconic-LA immersive theatre outfit JFI Productions, and their annual show CREEP, various DJ sets and Halloween-inspired performances and livestreams throughout the spooky SZN, and much more to further cement LVCRFT’s stake in cult horror-pop music.
www.lvcrft.net