Pedal for Alzheimer’s, Ltd. is a 501c3 non-profit charitable platform committed to organizing cycling events to raise money, create awareness, and provide education towards the mission of finding a cure for Alzheimer’s. The Pedal for Alzheimer’s organization was co-founded in 2017 by Josh Crisp and Michelle Brooke-Marciniak. Crisp is the Founder of Pedal for Pat, a 1,098-mile cycling event created for to honor the legacy of the late University of Tennessee women’s basketball coach Pat Summitt who died of Alzheimer’s in 2016.