RVCA IS THE BRAINCHILD OF COMPANY FOUNDER, PM TENORE. TRANSCENDING THE BOUNDARIES OF TRADITIONAL ACTION SPORTS APPAREL, RVCA IS A DESIGN-DRIVEN LIFESTYLE BRAND FREE FROM PASSING TRENDS. APPEARING AS A NATURAL ON THE SHELVES OF BOUTIQUES AS ON THOSE OF A LOCAL SKATE SHOP, RVCA IS BROUGHT TOGETHER BY A GROUP OF LIKE-MINDED INDIVIDUALS FROM VARIOUS SUBCULTURES, A COLLABORATION OF SORTS, A LIFESTYLE WITHIN ITSELF.