SEVEN50 is a jewelry in strong growth born out of the passion of three Italian designers, based in Milan and New York. The vast and competitive landscape of jewels and accessories created an urgent demand for diversification and innovation to which we responded with the CLICK-in ® collection. After years of studies we have developed the CLICK-in ® mechanism which completely changes the common idea of accessory. Essentially the mechanism allows to interchange independently the different parts of the jewel without altering the final design. By purchasing the complete catalog, users will have the possibility , using a single piece, to obtain more than 4000 combinations. Our philosophy is that wearing a jewel means exposing part of our being, for this reason our designers have created pieces from different cultures and ideas. CURIOSITY ' The name " SEVEN50 " derives from the gold in jewelry , that is linked to one or more metals with the purpose of increa sing the rigidity , the coloring can be white or red depending on the type of alloy . Yellow and white gold is composed of 75% pure gold and the remaining from other materials .