Ulrikke was in February announced the winner of Melodi Grand Prix 2020, the Norwegian selection for Eurovision Song Contest. She will represent Norway in Rotterdam in May with her power ballade, "Attention". She became a household name after receiving praise in major TV shows such as Melodi Grand Prix (2017) and Stjernekamp (2018). Stjernekamp is the most watched music show in Norway and has served as her big introduction to the Norwegian audience. Week by week she battled against nine other established artists in various genres, surviving the weekly elimination. The Norwegian public voted her all the way to the grand final October 27th 2018, where she placed second in the competition. In 2016 the make-up giant Isadora selected Ulrikke’s song “Play With” to launch their new marketing campaign in 45 countries. Following the success in "Stjernekamp" she has played several concerts, and participated in new TV productions such as "Adresse Tel Aviv" on NRK, the main broadcaster in Norway. During the Fall of 2019 and Winter of 2020 Ulrikke stared in one of the lead roles in "Sound of Music" at Folketeateret, the biggest musical stage in Norway.