Time Zone, the watch division of the Habib Group. It is also a principal distributor of selected watch brands for the Malaysian market. Time Zone selects brands in the contemporary-luxury segment to distribute through Retail and wholesale channels. The selection of brands are aimed to fill a gap between entry level watches and high-end timepieces. Time Zone is also an emerging watch retailer with the intention of spreading the style of good timing. The brands that under Time Zone distribution are William L. 1985, Corniche, Techne Instruments, Ice-Watch etc.