We're all about making life fun, URC Snack Foods (Malaysia) Sdn. Bhd., a multinational company in the Philippines, was incorporated in Malaysia as Pacific World Sdn. Bhd. on 10th November 1982 and commenced operations in 1984. On 1st March 2001, Pacific World changed its name to URC Snack Foods (Malaysia) Sdn. Bhd. (URC). URC's principal activity is in the manufacturing and sales of Jack ‘n Jill fun snacks, chocolates, biscuits, candies and wafers and under that umbrella is Jack ‘n Jill Roller Coaster! Jack 'n Jill Roller Coaster is a unique ring-shaped potato snack made from fabricated potatoes that offers tasty flavours with every crunchy bite. It is freshly packed in fun ‘n trendy packaging, making it an ideal snack for all occasions